Growing up in Penfield and living in the area for many years, Courtney has a true appreciation for Greater Rochester, its communities, family activities, schools and sports. ... RE/MAX began as a dream and a plan on a pad of paper, a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Combining this model with robust marketing and other agent services RE/MAX absolutely changed the real estate landscape forever.