'Founded by two college buddies, Matt Terrill & David Louvet, with degrees in Engineering and Bio-chemistry, every product we develop was inspired by our own pets and their unique needs. Our special dog, Maximus, was one of them: he turned blind by age 8, fought cancer TWICE, and lived to the ripe old age of 16. Maggie, the puppy who had an unhealthy obsession with chocolate (what lady doesn't?), was another. We've tailored our product line to fit our own unique needs because we figured that if we need these products, other pet parents probably do too!'