A few years from the business' setup we wanted to make a set of customer focused and measurable objectives. We wanted our objectives to push the bounds of what was possible but not compromise in any area i.e. ultra-fast but without compromising on quality. We knew in order to properly and consistently meet all of our objectives we would need to start from scratch and reinvent the consulting model. Over the next few years our consulting model was built and perfected by testing new methods and challenging the existing ones. Our objectives continue to be at the forefront of our thinking. Now that we have a great system that produces repeatable results, our objectives provide the motivation behind the method. They continue to drive our business and the actions of each consultant.