One of the trends smart digital marketers should focus on in 2020 is User experience. They have to pay attention to both site and page speed. No matter how relevant your content is if the site doesn't load fast and doesn't have an easy to use interface. In the modern digital era, it's all about getting faster and effective in order to have a great strategy regarding your digital marketing Houston. This means that the user must have quick access to your site and find easily what they are searching for. So you have to improve the site's speed and then focus on optimizing the user experience. It should be intuitive, easy navigation throughout your website. You must put yourself always in your potential customer shoes and see if you understand what you mean very quickly. If you don't manage to do so and provide fast and easy what your user desires, he will bounce from your website and this will reflect badly on your SEO efforts.